← All projectsJewellery / Identity & campaigns

Borsari Gioielli

From identity to collections.
From the shoot to the campaign.

ART DIRECTION / PHOTOGRAPHY / FILM

01 / IDENTITY

One brand.
Many collections.

Positioning, brand identity and naming. A shared direction across imagery, catalogues and the spaces where the brand appears.

OUR ROLE

Identity and creative direction.
Photography and film production.
Communication design across formats.

THE IDENTITY

THE SYMBOL

02 / ART DIRECTION & PRODUCTION

Collections,
up close.

Explore three stories: from the jewellery to the photography and the material that brings it to life.

Aurora

Photography / Still life / Catalogue

Aurora: portrait with a hand over the face and a collection ring — 01 / Campaign photography

Aurora gold ring, still-life photography — 02 / Still life — ring

Aurora gold bracelet, still-life photography — Still life — bracelet

Aurora catalogue cover: photography and the Borsari identity — 03 / The catalogue

Aurora: close-up photograph of the ring being worn — Photography, down to the detail

Opera

Product / Portraits / Film

Opera: woven bracelet photographed on a chain — 01 / Product in context

Opera: men’s campaign featuring the bracelet — 02 / Campaign photography

03 / Opera film · 14″ · No audio

Perla

Campaign / Still life / Film

Perla: campaign photograph featuring the necklace — 01 / Campaign photography

Perla: bracelet product photography — 02 / Still life — bracelet

Perla: necklace product photography — Still life — necklace

03 / Perla film · 19″ · No audio

03 / COMMUNICATIONS & EXHIBITIONS

The images
meet their audience.

From the shoot to a family of materials: print campaigns, retail displays and exhibition visuals.

Borsari men’s campaign visual for the exhibition stand — Exhibitions / Men’s visual

Borsari women’s campaign visual for the exhibition stand — Exhibitions / Women’s visual

Borsari print campaign: the Trama collection in 18 Karati — Print / 18 Karati

Borsari Opera collection retail display — Retail / Opera

More materials: Vicenzaoro and Miami

Borsari invitation for Vicenzaoro — Vicenzaoro

Borsari visual for the Miami exhibition — Miami

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